Hi, I'm Katerina, a product designer with 5 years leading large-scale UX initiatives at Amazon and 10+ years of visual design across consumer products, healthcare, and nonprofits. I find myself endlessly fascinated by how the physical spaces and digital experiences around us shape human behavior and daily life. This curiosity fuels my empathy and my advocacy for the people I design for. I transform complex problems into customer-focused solutions by understanding user needs and aligning stakeholders around experiences that drive measurable outcomes.