Project Background
Constellation Brands wanted to find an effective way to keep employees engaged and excited about the beverage product offerings so they could become better brand ambassadors. Ideally, we wanted to create a point of interest that incentivizes employees to use the tool beyond their work. Our wine pairing concept allowed employees to enjoy the benefits and knowledge of the products in their own experience with friends and family.
CLIENT:
Constellation Brands International
ROLE:
Competitive analysis
User research
Wireframing and Prototyping
TOOLS:
Sketch
InVision
TIMEFRAME:
Three Weeks
The Challenge
The enthusiastic CBI employees needs a tool to educate themselves about CBI products and brands so they can be a better brand ambassador, but lacks the resources to acquire the information to share their knowledge about CBI products to other employees and non-employees.
Annotated Wireframes
